What is the best advert you can remember? What is the most boring? The most unpleasant? The funniest?

Do you pay much attention to commercials on television? Do you read adverts in magazines and newspapers? Which media form is the most successful advertising medium? Why? Why do you think certain companies choose more than one medium?

How important is music in advertising? What kind of music do publicists usually choose for their adverts? What is the best original advertising score you can think of?

Imagine you had to design an advertisement. What kind of things would you have to take into account before starting?

Think of some examples of jeans adverts. Now think of some examples of washing-powder adverts. Which are usually the most boring? Why?

The car industry is often accused of  making sexist adverts. Think of two examples of car advertisements. Are they sexist? If not, give examples that are. What do you think of sexist advertising?

In Britain, advertisements must be “legal, decent, honest and truthful”. Can you think of any advertisement in Spain that breaks this rule?

In Britain, TV advertising is limited to 7 minutes an hour on independent channels. In the USA it is much more. What about in Spain? Should there be limits? Why / Why not?

In a medical advertisement is it acceptable to claim that your product cures a given illness? Why / Why not?

Is it acceptable for alcoholic drink ads to link social, business and sexual success with drinking? Why / Why not?

Is it acceptable to compare your product to its rivals on the market in such a way as to show that they are inferior? Why / Why not?